Family owned and operated Zealand Farms are all about producing great eggs for Kiwis – Free Range and Organic – from the great outdoors.

What’s the story? /‍ ‍We’ve been working with Zealand Farms for several years, bringing their family story of ethical farming values to life across a range of brand and marketing collateral and products. From initial identity design, marketing strategy, to a range of unique product packaging, we’ve helped amplify their business within a highly competitive space.

Product Naming
Visual Identity
Packaging Design
Website
Print Media
Copywriting

BRINGING THE GREAT OUTDOORS, INDOORS.

The Big Egg Shop is a new, family owned, community-focused grocery mart with a genuine connection to good food and the great outdoors. Their philosophy is simple: Alongside their own free-range and organic eggs, they bring fresh, quality food from great local and trusted sources to the community.

We helped bring that personality to life through the development of a distinctive brand identity and a suite of customer-facing communications. From the logo and brand messaging to in-store signage, staff apparel, outdoor banners, and a wide range of supporting graphic material, we created a cohesive visual presence that works across the store and beyond.

A man holding up a protest board, on a yellow background. The board features is a message to customers that a new store is open for business.

Isolated Green and black Free-range Eco egg packaging design featuring photography of free-range hens in the outdoors on the front, with the product information inside a black circular graphic next to the photo

PACKAGING UP THE FREE-RANGE FAMILY

Zealand Farms reached out with an exciting opportunity to pitch a new family of free-range eggs to major supermarket brands.

After creating a compelling presentation to buyers, we worked on a range of three brands, all with a unified family look. Each outdoors-inspired design features distinctive woodcut-styled fonts and emblems, outdoor photography, and a colour palette that evokes a natural, ‘kiwiana’ feel.

Close up of green and black Free-Range egg packaging

Close-up of organic eggs in a supermarket

Green and black Free-range egg packaging design in the supermarket

Label design for Mixed grade eggs with hen photography

Close up of a chicken, slow cooked on a barbecue grill

Introducing “Slowbird”– A whole chicken grown naturally, grown slowly

What’s the story? /‍ ‍Zealand Farms reached out with an eye on a new product market, the slow-grown chicken. With two premium markets in mind, we were tasked with creating the brand name and packaging design to promote the benefits of a slow, deliberate cooking process that results in a rich, more complex flavour than standard chickens.

Two types of packaging were required: one for the ‘Whole chicken including head and feet’, a delicacy in China, with a traditional Chinese colour palette; and the second for the ‘Whole Chicken’ design, which reflects a wider European market. The design also features a clear ‘product viewing logo window’ on the back.

Product Naming
Visual Identity
Packaging Design
Website
Copywriting