Norsewear have been making the finest woollen socks, gloves and beanies for outdoor people, right here in New Zealand for over 60 years.

What’s the story? / Following a recent company rebrand, Norsewear approached us to create a variety of print and digital marketing collateral promoting the ‘tough’ virtues of New Zealand wool. Key to this is the design and production of the company’s product catalogue, along with a range of print/social media advertising.

Campaign
Print and Digital Media
Advertising
Copywriting

A catalogue cover featuring a man hiking promoting outdoor wear
A catalogue layout featuring photography of 2 people
A catalogue layout showcasing photography of socks
A catalogue layout showcasing sock photography and layout
A colourful, catalogue spread featuring socks for the outdoors

Core advertising message: Further propel Norsewear’s passion for all things wool and the outdoors, promote the brand values and virtues of tough comfort, and elevate their commitment to manufacturing in New Zealand.

A series of eye catching, advertising promoting outdoor socks
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Annual Report design with a bold focus

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Branding the free-range revolution