Wealth and financial investment planners Tailorednz asked us to refresh their brand and communications.
What’s the story? / Having established Tailorednz’s original brand and trademarked positioning line “Money. Much more fun out of the bank” we were recently asked to further enhance their communications. This time the aim was to inform and promote a range of additional tools and services for both current and potential customers. This involved the creation of video content for web and social media, and a creative rethink and presentation of their website – a key driver of enquiries.
Brand Identity
Marketing Communications
Social Media
Campaign
Copywriting
Video
Tailorednz’s personalised, comprehensive and transparent approach to wealth management inspired us to develop the campaign slogan New thinking. Straight talking. Once approved, a range of marketing collateral was developed to promote Tailorednz’s brand values that included brochures, prospectus documents, billboard, website and video driven content. A series of short ‘sound bite’ style videos were created for the web and social media, to hook viewers and deliver their respective core messaging quickly.
‘PERFECT PARTNERS’ CAMPAIGN
To further drive customer awareness and communicate the benefits of a symbiotic partnership, we developed a ‘co-branded’ print/social media campaign. Themed ‘Perfect Partners’, the campaign integrates each company’s respective regional brands and customer demographic, drawing on the relationships that connects Tailorednz’s Wealth Management expertise, with Financial Planning partners NLA, and Accountants Strettons.
