Premium door manufacturer Parkwood sought a brand realignment and marketing guidance across a range of communications.
What’s the story? / We conducted a comprehensive brand audit, scrutinising every marketing touchpoint, to establish a holistic brand architecture for Parkwood’s residential and commercial products that span across New Zealand and Australia.
Brand Identity
Visual Communications
Website and Digital
Print & Digital Media
Marketing
Advertising
Following the development of a new brand guide, Parkwood’s visual identity and tone of voice were applied to a wide range of communications collateral. This included unifying the design of product key brochures, in-store displays, advertising, photography and online/print marketing. The resulting tools provided the sales team with a range of effective customer and supplier engagement strategies.
‘FORGE’ IDENTITY
Introducing FORGE. We created a subsidary identity to endorse a new range of complimentary, elegant, solid cast hardware. A bespoke brochure, in both print and digital, was created for the sales team, along with a series of EDM campaigns targeting suppliers to create brand and product awareness.
SALES PRESENTATION FOLDER
“Something unique and special” were the key requirements for this important product presentation tool used by Parkwood’s sales team. Thoughtfully themed ‘An Open Invitation’, the distinctive folder design reflects Parkwood’s brand, featuring an entrance door viewing window panel.
Key features included:
Material: Heavy weighted stock for durability.
Display: Self-adhesive display pocket, with embossed business card.
Closing Mechanism: Magnetic closing mechanism for a secure and polished finish.
‘NEXT DOOR’-
AN INDUSTRY SOURCE
Parkwood wanted to create a branded information source for architects, builders, and window fabricators to strengthen their connection with Parkwood products. We branded the new resource ‘Next Door’, designing and producing a magazine for print and digital formats, and running accompanying email marketing campaigns. The platform would feature industry insights, product highlights and innovative solutions to subscribers.
