Client: TOYOTA NEW ZEALAND
What’s the story? Toyota New Zealand commissioned us to produce a limited edition, hard and soft cover coffee table history book, celebrating 50 years in New Zealand. Uniquely sized and dedicated to Toyota’s loyal customers, the theme centres around the company’s journey so far, interleaving Toyota’s iconic achievements in New Zealand, while touching on historical ‘kiwiana’ events along the way. More prominently, a social media campaign was launched for customers to submit stories and historical photos via Facebook, declaring their love for their Toyotas. From the campaign, 50 unique stories were selected and featured throughout the book.