Client: RIDDET INSTITUTE
What’s the story? To help define a fresher design language and platform that continues to highlight their contribution to food research, the Riddet Institute wanted to refocus their communications strategy with a more ‘palatable’ approach to better engage the public and industry. Beginning with their Annual Report, the design focus boasts an informative, clean, corporate style, yet presents the information to the reader in a more ‘casual’ design tone from previous reports. This ‘design language’ continues with the Impact Case series, re-branded as ‘Frontier’, as well as conference banners and the newly branded ‘Pulse’ newsletter (formerly ‘Riddet Review’).