Client: PACIFIC RADIOLOGY
What’s the story? As New Zealand’s largest radiology group, Pacific Radiology approached us to develop an awareness campaign promoting their new state of the art centre and team by targeting local medical professionals and patients. As part of a franchise launch into the Manawatu, we designed an innovative campaign that included teaser signage on the new premises while under construction, tailored DM invitations printed on film promoting two opening evenings targeting midwives and specialists, followed by press ads and billboards for the general public.
BRAND AND IDENTITY / INTEGRATED MARKETING / VISUAL COMMUNICATION / WEBSITES AND ONLINE MEDIA
BRAND AND IDENTITY / INTEGRATED MARKETING / VISUAL COMMUNICATION / WEBSITES AND ONLINE MEDIA