Client: THE BIG EGG COMPANY
What’s the story? In order to help further promote their range of premium free range eggs to consumers, The Big Egg company asked us to help develop a memorable character for their new marketing push. For this we cracked the Naked Egg character - illustrated in a ’clothed’ shell and accompanied with a fun, memorable and cheeky language. The Naked Egg is aimed at two key consumer markets - Green Grocers (white) and Supermarkets (green and black). The carton packaging also features a silver foiling that provides a premium mark, helping give both designs clear brand distinction from competitors. The large shipping boxes are also strongly branded, taking on the visual language of the carton packaging.