Client: MANAWATU KNITTING MILLS (MKM)
What’s the story? With a new Possum Merino range of apparel about to launch for Winter, Manawatu Knitting Mills approached us to rethink the creative angle to their Native World catalogue, a critical marketing tool connecting MKM’s buyers to their new product range. The 72 page catalogue included a new design, cleaner layout of information for buyers and new garment and lifestyle photography. The catalogue coincides with the launch of MKMs new website.