Client: MEEHAN'S BOXING GYM
What’s the story? Boxing coach Billy Meehan created a 12-fight fundraiser event to create awareness and raise money for disadvantaged youth in the Manawatu. Local volunteers from all walks of life proved willing to step into the ring. And so did we - by working with local coordinators to promote the event, developing a grass roots, retro-yet-still-modern style for the promotional material, reflecting its ‘home grown’ aspect. And the fundraiser was a winner - a solid achievement that attracted national publicity.